Большая часть литературы на тему интернета в общем и социальных медиа в частности устаревает очень быстро. Но есть такие книги, которые могут пригодиться специалисту в этих областях в любое время.
- Cluetrain Manifesto - Rick Levine, Chris Locke, Doc Searles, Dave Weinberger
- New Rules of Marketing and PR - David Meerman Scott (video interview)
- Do It Wrong Quickly - Mike Moran (Mike’s guest post)
- Join the Conversation - Joseph Jaffe (interview)
- Groundswell - Charlene Li & Josh Bernoff (interview with Charlene)
- Personality Not Included - Rohit Bhargava (book review)
- Tribes - Seth Godin
- Here Comes Everybody - Clay Shirky
- Age of Conversation - Gavin Heaton, Drew McLellan (100+ contributors)
- Social Media Marketing An Hour A Day - Dave Evans
- Secrets of Social Media Marketing - Paul Gillin
- Naked Conversations - Shel Israel & Robert Scoble (Video interview with Robert)
- Freakonomics - Stephen Dubner & Steven Levitt
- Buzz Marketing - Mark Hughes
- Radically Transparent - Andy Beal & Judy Strauss (interview with Andy)
- Web 2.0: New Tools, New School - Gwen Solomon & Lynne Schrum
- The Long Tail - Chris Anderson
- The Wisdom of Crowds - James Surowieki
- Marketing to the Social Web: How Digital Customer Communities Build Your Business - Larry Weber
- Word of Mouth Marketing: How Smart Companies Get People Talking - Andy Sernovitz, Afterward by Guy Kawasaki (interview with Guy)
- Social Media is a Cocktail Party: Why You Already Know the Rules of Social Media Marketing - Jim Tobin, Lisa Braziel (TopRank is quoted on back cover)
- Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations - Amy Shuen
- Now Is Gone: A Primer on New Media for Executives and Entrepreneurs - Brian Solis, Geoff Livingston (video interview with Brian)
- SocialCorp: Social Media Goes Corporate (Voices That Matter) - Joel Postman
- Tactical Transparency - Shel Holtz and John C Havens
- Twitter Means Business - Julio Ojeda-Zapata
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