вторник, 6 января 2009 г.

Лучшие записи на тему интернет-маркетинга 2008

Search Engine Optimization (SEO):

Social Media: Generic Strategy:

Social Media: Strategy for Social Sites:

Twitter:

Sphinn:

  • Beginner’s Guide to Sphinn: Surely there are some of you out there who have never used Sphinn before, but if you are remotely interested in this post, you can imagine that half of the posts I put here were also submitted to Sphinn.  That said, join up and read this Problogger post for some rules of engagement.
  • Top 10 Signs You’re Spamming Sphinn gives you more insights into how to use social news sites properly.
  • Crappy MP3 Sites, Comment Spamming & Enough Already: Danny Sullivan rants about how there are “search marketers” trying to manipulate Sphinn (and other social news sites). He explores examples and shows how hard it is to be a moderator of a site like this. Hey, I hear you.
  • An Analysis of Sphinn: 175 Homepage Homeruns Dissected: This post shows you what people are loving on Sphinn.  It also somewhat correlates to the categories on this post since some topics just happen to be a lot more popular than others.

LinkedIn:

Digg:

  • How to Level the Playing Field with Digg: While I personally don’t like Digg anymore and find that it’s useless for marketers, Skellie think it’s still valuable. (I’d argue “rarely” nowadays.)
  • How I Became a Digg Power User with a 75% Popular Ratio: I got banned in October from Digg with a 67% popular ratio and 278 front page stories and offered very similar tips in 2007, but some people still want to use Digg for this kind of thing.  Personally, I think Digg will ban you when you get popular.  The guy who wrote this blog post speaks from the same kind of experience.

Wikipedia:

  • Using Wikipedia to Reveal Web Traffic Data: Jonathan Hochman writes a piece on how, when using Wikipedia, you can find out about how much traffic a top search ranking will send.
  • How to Overthrow a Wikipedia Result: This is a good tactic but you should use it in moderation!  Don’t get caught!
  • Wikipedia 101 for Marketing: The awesome Todd Defren explains how you can use Wikipedia to market your business.  But as many of you who have attended SEO conferences know, don’t do it from your company IP address or face the banhammer.
  • 3 Awesome Wikipedia Tools and How they Could be Useful: I’ve never really known of any real good Wikipedia tools except forWikiScanner until this post (and this post doesn’t even talk about that IP scanner program).   So there you have it — 4 tools for your Wikipedia enjoyment.
  • What to do When Your Company Wikipedia Page Goes Bad: The problem with editing your own company page when you work for the company is that there are moderation issues and biases.  So what can you do once someone adds bad content to that page?  Jessica Bowman tells you how to make the nasties “fade into the background.”

StumbleUpon:

Fark:

Facebook:

delicious:

Flickr:

  • How to Market on Flickr: While Flickr itself isn’t seen as a community that you would market to, you can find out how to become a respected community member AND market your services as well.
  • An Insider’s Guide to Marketing on Flickr: Rohit Bhargava gives some very detailed tips on how you can use Flickr to successfully market products.

FriendFeed:

  • FriendFeed Can Disrupt Search and Reshape Advertising: Steve Rubel offers his initial impressions of FriendFeed.
  • 25 Different Uses for FriendFeed: FriendFeed power users Michael Fruchter and Louis Gray team up (well, Mike posted the guest post on Louis’s blog) to share some tips on how you can get the most out of this service.  As an FYI, I LOVE FriendFeed (and as another FYI, I said the same about Twitter in 2007 and everyone joined up in 2008.  Just sayin’).  By the way, Louis has a ton of great posts on FriendFeed on his blog and this isn’t the only one.

Blogging:

Viral Marketing:

Link Building:

Reputation Management:

Analytics:

Personal Branding:

Local Search:

Content Development:

Web Development:

Affiliate Marketing:

Domains and Domaining:

AdWords/PPC:

Internet Marketing:

General Marketing:

Best of Techipedia 2008
I typically don’t put posts from my blog in the “Best Internet Marketing Posts of 2008″ list, but this year, since I’ve grown a considerable number of subscribers, I’ve decided to give new users the opportunity to read the two best posts without feeling that they need to dig through the archives.  Of course, if you don’t mind reading the other posts I’ve written, by all means, go ahead.  There’s some good stuff there that I’m not highlighting here (including two on FriendFeed, which is a great content discovery and community building tool which simply doesn’t get much love).